Drive Retention & Reactivation Success Using Intelligent Direct Mail
September 14, 2022 | 02:00 PM ET
In both B2C and B2B businesses, existing customers make up the lion’s share of your recurring revenue. Protecting and growing them through expansion opportunities, cross-sells, and upsells is crucial. We’ve all seen the worst-case scenario before. An active customer starts disengaging, purchases less often, and then pauses their subscription, disappears completely, or even cancels their account; and so starts the reactivation cycle.
