Firework Partners with Snowflake to Bring Video Commerce Solutions to the Open Web
With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform.
The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will become one of the first providers of platforms for livestreaming and short-form video. Snowflake is the engine.
Brands can use Firework to add video commerce features, such as livestream shopping and short-form shoppable films, to their owned and operated digital domains. Firework is able to ingest and store billions of records every day from a variety of data sources and pipelines, including internal application databases, real-time user behavioural and video performance data, and other third-party platforms, because it built its video e-commerce platform on Snowflake. Customers experience optimised video performance as a result, spending more time overall on the website and becoming devoted clients.
“While enabling next-generation user experiences for customers, the ability to understand engagements and protect that data is crucial. Data enrichment and privacy are essential to better serve customers on the open web. When it comes to delivering on those qualities, there’s no better backend partner than Snowflake”, “Firework has developed one of the fastest video players on the market, and with Snowflake’s industry-leading speed, security, and elastic demand infrastructure, Firework will be able to continue to deliver efficient and effective data sharing.”
Anand Vidyanand, Chief Commercial Officer at Firework
“As Snowflake continues to develop a network of the most innovative and exciting eCommerce technologies possible, Firework is an ideal partner to bring into the Data Cloud”, “Firework’s vision for bringing cutting-edge video capabilities to the open web is an exciting one and we are thrilled to help power the future of live commerce.”
Rosemary DeAragon, Global Industry GTM Lead, Retail & CPG at Snowflake
