From Vision to Value: 7 Skills of CDP Powered Marketing

Forrester B2B Summit: Learn 7 essential skills for more successful digital marketing using a CDP, including precise identification of target buying groups to prioritize account-based sales and marketing, delivering engaging customer experiences, and optimizing channel performance to improve ROI. With Gudrun Wetak, Marketing Manager – ABM, Rockwell Automation, and Sean Crowley, VP Portfolio Marketing, Dun & Bradstreet at Forrester B2B Summit.