Hootsuite Unveils the Top Social Media Marketing Trends for 2023

Brands need a thorough understanding of the new trends expected to affect the social landscape in 2023 if they are to stay competitive in what will be a pivotal year. In order to close this gap, Hootsuite is happy to announce the release of its seventh annual Social Trends Report, which takes a close look at the business trends influencing brands’ marketing and social strategies this year.

When last year’s Social Trends Report was published, markets were rising, pandemic restrictions were beginning to lift, and many people were feeling optimistic about the future. But looking ahead to 2023, a coming recession, increasing inflation, falling consumer spending, and labour reductions across key economic sectors have made decision-making risky for companies of all sizes. Hootsuite’s analysis indicates that there is positive news on the horizon despite this uncertainty.

Social marketers are living through a turning point in the history of their profession. Social marketers are now given more control over their work, and social media marketing has developed into a profession after decades of pushing for social to have a seat at the executive table.

“Social media has never played a more central role to businesses. As businesses continue to look for ways to future-proof operations and connect with today’s tech-savvy customers, social media and digital marketing will inevitably play a part in nearly every business strategy”, “In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits. Stronger brand reputation, greater customer interaction, trust and loyalty – now and in the future – depends on it.”

Maggie Lower, Chief Marketing Officer, Hootsuite

We discovered intriguing findings spanning the social ecosystem, from social marketing and care to social commerce, using data from surveys of more than 10,600 marketers and primary interviews with hundreds of social marketing practitioners, leaders, observers, and partners. Here are the key takeaways for marketers to think about in the upcoming year:

Because major brands are spending less on influencer marketing, smaller companies can now work with top creators for less money. Due to the C-suite’s recent exposure of social media, it is now subject to greater scrutiny. Senior executives and social marketers have different ideas of what an effective return on investment is.

Marketing stops chasing new features and starts being more smart, producing more original, unique content for fewer platforms. Recycling content becomes a thing of the past.

With platform pullbacks, social commerce loses popularity, but this only hurts those who copy it; marketers with the perseverance to hang on see new opportunities to build a competitive edge. Who is Google? The ability to optimise social media sites for search has become crucial for marketers. Businesses lose focus on providing digital customer service as more people shop in brick-and-mortar stores, which allows chatbot adopters to gain a significant competitive advantage.

The implications of not responding to direct messages are more widespread than one might imagine, and marketers don’t feel prepared for providing digital customer service.

With more than 4.7 billion people using social media worldwide, social has become inextricably linked to how people live, work, operate, and shop. While keeping up with all the changing trends can be intimidating, Hootsuite’s Social Trends Report gives marketers a road map to the social media jungle, complete with straightforward advice. This will enable them to improve their social media strategy in 2023 and foster a sense of community and connection with their target audience.

“In a year marked by global economic and social upheaval, brands and organizations are looking for tools to help navigate their business through the noise to connect with their customers — and with even more urgency as we all become more digital and connected”, “With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations and tangible recommendations to help organizations not only successfully navigate the digital wilderness, but also adapt to new buyer trends, find new ways to support their customers, and identify new paths for growth.”

Tom Keiser, Chief Executive Officer, Hootsuite

We have matched each trend in the report with newly developed resources that social media marketers can incorporate into their strategy and start using right away in order to assist our customers in putting the top social trends into action in real-time. The collection of materials created to bolster this report includes:

• Social Marketing

Social marketers can utilise the Creator Brief Template for Small Businesses to include provisions that ensure a mutually beneficial partnership while also aligning goals and deliverables with the artists they are engaging.

A social media report template with a success summary, data tracking, outcomes, and analysis is available. It will help senior management see the ROI of social media.

Social media marketers can use the Social Media Audit Template to assess their present social media initiatives and get ideas for their upcoming strategy.

• Social Commerce

Breaking down the three easy steps needed to start converting a brand’s social followers into paying customers, the Getting Started with Social Commerce Guide.

The Social Post SEO Checklist Template offers a list of recommendations to cross off when creating social media posts to make sure SEO is optimized.

• Social Customer Care

This Facebook Messenger for Customer Care Guide has all the information that businesses need to cultivate closer relationships with their clients on chat services like Facebook Messenger.

The templated set of essential direct messaging (DM) replies improves the social customer support experience by removing the need for our clients to consider their next move.