How to use content marketing to increase brand awareness
Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. But if you want to build your brand, it’s even more important. You may reach audiences in a new way and raise awareness to new levels by implementing a few easy ideas and methods when it comes to content.
The importance of brand awareness
Increasing consumer awareness involves a lot of work because it takes them 5 to 7 brand interactions before they remember you. 90% of consumers think that a brand’s authenticity matters when selecting whether or not to support it. And there is no better way than with a content marketing plan for you to show genuine values and connection points. Are you prepared to strengthen your relationship with clients, raise awareness, and foster loyalty? You must execute content marketing properly.
6 ways to harness the power of content marketing
The content marketing industry is undergoing rapid change. We had no clue, a few years ago, that short-form video would dominate the media landscape of content marketing. But in the modern era, without video content, your company can fast lag behind the competitors. There are a few strategies to make sure your brand is making the most of content marketing, even if the landscape of content might change at any time.
- Strategize
Content marketing is so much more than posting an Instagram Reel every few days or sending out a monthly newsletter. It takes time to figure out which channels work best for your audience, so consider a broad approach if you’re just getting started. You’ll need to regularly publish blog content, have a strong social media presence, curate interesting videos, and more. With so much to keep track of, strategizing can help you stay organized, understand which tactics perform best, and get stronger as time goes on.
- Understand your audience
Trying to market to a young adult audience? Email marketing and Facebook ads might not be the best way. Instead, try building a TikTok presence. Adopting user-generated content. Meet your audience where they are. B2B marketers, for instance, can use platforms like LinkedIn. With 94% of marketers distributing content on the platform, it’s the top social media channel for B2B brands. Getting your content to the right people is easier than ever, but you have to know where to look.
- Use multiple channels
Since it takes 5 to 7 touchpoints for a customer to remember your brand, you want you’re messaging to be in as many places as possible. Content takes many shapes, and it’s best to use as many channels as possible, just as long as you’re seeing results. Social media platforms are commonly used to distribute content, but a strong website, email blasts that recipients want to open, and more provide multiple touchpoints with your customers. Remind them who you are.
- Be authentic
Authenticity is all the rage today. Instead of a pristine, curated approach, try and be a bit more real with your customers. Consumers can see through old, tired, marketing approaches. Fifty-one percent of consumers say that less than half of brands create content that resonates, though 92% of marketers believe that most or all the content they create are authentic. There’s a clear disconnect from both sides, and customers are practically begging for authenticity. Show behind-the-scenes clips about running your business. Be vocal about your brand’s take on social issues. Don’t be afraid to use humor to connect with your audience.
- Take advantage of social media
Ignoring the fact that content marketing offers a far wider strategy than relying simply on social media, these channels are still essential to your plan. You can generate original content that only exists on social media or use them to promote previously published stuff, like a fresh blog article. 47 percent of those who follow a brand on social media are more inclined to go to the website of that brand. If you want to be competitive in your niche, social networking is no longer an option.
- Invest in data analytics
Data is one of the most effective resources you have at your disposal. You may use your website’s traffic, consumer behaviour data, social media metrics, case studies, and so much more to change how you approach content marketing now that there is more access to data than ever before.
