Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

Iterable, the most potent communication platform that aids brands in activating customers with joyful interactions at scale, today unveiled new innovations, among them Iterable SMS with simplified pricing and AI-powered Channel Optimization. These features give marketers the power to activate exceptional cross-channel marketing capabilities and win over long-term clients.

The average modern consumer spends more than four hours each day on their mobile device and checks it on average every four minutes. More than ever, brands must take action to operationalize their mobile capabilities as well as go beyond the tactical to create synchronized, dynamic, and personalised cross-channel strategies with mobile at their core.

“In today’s mobile-first world, the brands that succeed are the ones that invest in customer connection. Leveraging Iterable’s latest mobile and cross-channel capabilities, marketers are able to deliver harmonized and personalized cross-channel campaigns that create lasting connections with their individual customers”, “All of our new innovations are designed with the modern marketer in mind, with a focus on ease of use, ROI, and impact, all within a cost-effective platform.”

Bela Stepanova, SVP of Product at Iterable

Improved Mobile Engagement through Iterative SMS

Marketers must activate one of the most efficient channels available in the mobile medium, known as Short Message Service, in order to take advantage of the opportunity for customer connection on mobile. With an average open rate of 98% and a subscription rate of 75%, SMS campaigns are a highly effective means of influencing consumer mobile engagement. Nevertheless, despite the obvious advantages of SMS, only 20% of brands actually SMS their customers.

With Iterable’s new all-encompassing SMS solution, marketers can reach customers where they are most receptive and engaged with deeply personalised experiences. Additionally, with a clear and straightforward price structure, marketers can easily set up a more affordable and impactful SMS programme while worrying less about costs and complexity. Marketing professionals can engage customers at the ideal time, across a wide range of use cases, and in perfect sync with their other marketing channels and programmes thanks to Iterable’s comprehensive suite of SMS tools and services.

“The power of providing an SMS channel for our guests is immense”, “It allows us to engage the guests when and how they would like to receive information, while providing a seamless experience for them to enjoy the aquarium without having to navigate through multiple channels.”

Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium, an Iterable customer

Cross-Channel Orchestration with Strength

Iterable recently introduced new features that enable marketers to efficiently construct highly tailored cross-channel campaigns. Marketers need to meet customers where they are most likely to engage, with the most relevant content, and ensure a seamless experience for customers as they move across channels in order to connect with today’s consumer, who interacts with brands in a variety of ways across multiple channels. The improvements in Iterable’s latest release enable marketers to quickly create and roll out cross-channel campaigns that are efficient, individualized, and harmonised to the changing needs of their customers. Key elements consist of:

Marketing professionals may improve communications across channels thanks to a feature enabled by AI called “Channel Optimization” (Email, Push, SMS). The tool uses historical data to predict which channel will produce the best performance for each user based on recent behaviour signals and past response data. By streamlining and enhancing their individualization capabilities, channel optimization eliminates the guesswork for marketers and enables the development of stronger customer connections.

In-Browser Messaging: Mobile device usage now accounts for more than 60% of all website traffic, and this percentage is rising. With Iterable’s In-Browser Messaging, marketers have a simple, native method of guiding website visitors to the next stage of their interaction with a brand. In-Browser Messages delivers personalised messages to customers at every stage, increasing response rates. It does this by incorporating actual user data into the call to action in real-time.

Marketers can deliver specific mobile experiences to their clients invisibly using silent push notifications. Marketers can send data to a customer’s mobile device even when mobile notifications are disabled, triggering internal permission requests like “rate my app” or updating in-app content, enabling frictionless and seamless customer experiences.

High-Performance Delivery Controls

Iterable presented new functions and features that were created to improve the abilities of contemporary marketers. Brands must continue to meet the ever-rising customer expectations for consistent, pertinent, and valuable content if they want to succeed in today’s competitive environment. The new product innovations from Iterable make it simpler than ever to create these top-notch experiences:

Custom Send Control: Marketers can now use Iterable’s entire functionality for campaign creation and journey orchestration while still maintaining complete control over the campaign’s processing and delivery. By enabling customers to send messages through their own independently managed message transfer agent, Iterable’s Custom Send Control sends message payloads to a customer-defined endpoint, providing additional security.

Journey Exit Rules: For marketers, automation can make it easier and faster to design customised customer experiences. Marketers can use Iterable’s Exit Rules to automatically remove customers from a journey when a specific event takes place, ensuring that their interaction with a brand is valuable and relevant. By lowering the barriers to personalization, marketers can keep creating tailored experiences for their customers as their audience expands.

With Quiet Hours, marketers may postpone or forgo sending client campaigns overnight and at specific times. Customers are more likely to respond when marketers are able to cut through the noise and optimise send timings. This helps marketers establish trust with customers.

UserID-based Projects: When designing journeys, marketers can use their own distinctive customer identifiers by using UserID-based Projects. They can also combine multiple UserIDs into a single user and manage anonymous users with ease. Marketing professionals can approach personalization with confidence if they have more control over user data.

Journey Version History: Iterable recently released a new feature that enables marketers to view a historical log of all customer journeys that have been published within Iterable, including when they were published, who published them, a log of the changes between versions, and a view of each version, and to revert to the previous version as necessary. This feature follows the release of collaboration features like Drafts and In-App Recall.