Litmus Unveils New Commitment to Email Marketers Everywhere
Litmus, the leader in email marketing, unveils its new brand message and promise to email marketers worldwide: “Earn Every Volume™”. In a world where so many messages don’t arrive as expected, someone has to find a way to make sure those messages arrive and arrive completely intact. That’s why over 700,000 marketing professionals, including 80% of the Fortune 100, have turned to Litmus to create, test, and trust every outgoing email. And in doing so, Litmus has achieved a 98% customer satisfaction rate.
“Too many companies are sending out broken emails without even knowing it,”
“They’re also missing the deeper insights needed to improve results, and they can’t find the tools it takes to personalize at scale. We are committed to helping email marketers optimize the email experience and eliminate the pain points that cost brands so much time and money and truly ‘Make every send count.”
Erik Nierenberg, CEO of Litmus.
Over 90% of marketers say email is important to the overall success of their business. And with steady marketing budgets and growing workloads, brands need to bridge the gap and improve their messaging processes. An essential component of marketers’ technology arsenal, Litmus enables marketers to create, personalize, test, review, and analyze every email they send, eliminating costly blind spots. Because when it comes to email, you can’t see what you can’t see. And it was expensive. The new Litmus messaging will align the company’s trajectory and growth with emerging email marketing needs.
The culmination of this research and the new messaging feature highlights Litmus’ unique ability to help marketers design and create highly effective personalized emails at scale in a short amount of time, helping improve efficiency and return on investment. Learners can also take an automated approach to ensure email delivers the best customer experience across all email clients and devices, and speed up the internal approval process. Litmus provides email marketers with the reliable subscriber engagement, availability, security and analytics needed to ensure brands are always sending the right messages to the right subscribers at the right time. point.
