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National World launches new Ad Manager platform powered by Danads, giving businesses control over their advertising
National World, one of the UK’s leading media companies, has announced the launch of its self-service advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad-buying process and provide greater flexibility for advertisers, giving businesses of all sizes easy access to our vast portfolio. National World includes reputable news brands from across the UK.
“Self-serve advertising is an evolutionary step in connecting advertisers to National World’s trusted news brands. This is a prime example of both the future-facing path we’re taking and our ongoing drive towards being truly customer-centric.”
Mark Hollinshead, COO of National World.
This platform allows advertisers to place ads in front of National World’s audience of over 14 million unique visitors per month, which is an effective way for businesses to reach their target audience and raise awareness about their brand. With the ability to target specific demographics, interests, and behaviors using first-party data from National World, advertisers can be sure their ads are reaching the right people. people at the right time.
The launch is the latest step in National World’s commitment to investing in sustainable publishing locally and nationally. The platform is built using the latest in self-service technology, giving advertisers full control over their campaigns and making the process more efficient, faster and more profitable. In this platform, advertisers can easily create and launch campaigns, monitor their performance and make real-time adjustments, ensuring their ads reach the right audience and get the desired results.
“National World Ad Manager will bring a new level of convenience and flexibility to our advertisers. We are committed to helping businesses of all sizes access our portfolio and reach their target audience, and this platform is a big step in the right direction.”
“It has been important throughout that we build a platform that is simple to use and includes valuable tools for effective campaign performance. This is why we have included a wide range of rich audience targeting opportunities and brand lift reporting, all at an affordable price.”
National World’s Director of Digital Monetisation, Jade Power.
National World Ad Manager has been extensively tested in recent months with local digital agencies. The response has been overwhelmingly positive.
“National World Ad Manager is easy to use and bound to become another tool in any forward-thinking digital agency’s arsenal.”
Elliott Gould, Senior Account Manager at Big Marketing.
“We’re delighted to be able to combine our innovative technology with the trust and experience that National World brings to the table. We are strong believers in the importance of quality local news sources, and we’re committed to providing our clients with the tools they need to succeed in a rapidly-evolving digital landscape. I am confident that this new self-serve platform will be a game-changer for National World and their advertisers alike.”
Istvan Beres, CEO and Co-Founder of DanAds.
One key offering built into the platform is the availability of Brand Metric’s Brand Lift report, which provides an in-depth study of campaign performance through the marketing funnel at a much lower entry point. compared to the normal level.
“Our mission at Brand Metrics is to democratize advertising effectiveness, turning brand lift data into a metric that is available to as many advertisers as possible. We have worked closely with National World over the last four years, helping them offer brand lift data to smaller advertisers, who would never normally have access to such information. Now, we are excited to see our partnership grow still further to support the launch of National World’s new self-serve platform and thereby provide even more advertisers with evidence of their campaign’s effectiveness.”
Sean Adams, Global Insights Director at Brand Metrics.
The self-service advertising platform provided by DanAds is now live and accessible to businesses. National World is committed to providing the best possible experience for its advertisers and is constantly working to improve the platform.