Next-Gen Marketing Intelligence: InMarket Introduces Unified Measurement Platform

Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—all within a single interface. Unified Measurement seeks to address long-standing inefficiencies in conventional marketing analytics in order to boost advertising impact and unlock additional sales.

One of the core challenges modern marketers face is the fragmented nature of omni-channel campaign data and the delay in actionable insights, making timely decisions difficult. Traditional approaches to marketing measurement often rely on historical data and retrospective models that are too slow to adapt to real-time market shifts. In contrast, Unified Measurement operates on the foundation of InMarket’s award-winning Lift, Conversion, and Incrementality (LCI) system. It delivers dynamic updates weekly and leverages automated data workflows, giving marketers the ability to pivot campaigns as needed while maintaining a clear understanding of cross-channel performance.

With this solution, advertisers are empowered to bridge the gap between strategic planning and real-time campaign execution. By enabling scenario planning and optimization on the fly, InMarket transforms underperforming campaigns into predictable, performance-driven opportunities. CEO Todd Morris highlighted that Unified Measurement effectively resolves the historical dilemma between media mix modeling and multi-touch attribution by unifying both into a single, scalable system built on causal data rather than assumptions.

Recently, the platform was used in a quarterly planning initiative with a major CPG brand and projected a 6% increase in incremental sales—translating to a potential $17 million in additional revenue within one fiscal year. Unified Measurement offers transparency and efficiency for all organizational levels, from strategic leaders to front-line digital marketers. InMarket’s innovative solution sets a daring standard in performance, planning, and measurement as marketing continues to change.