Unified Measurement, an AI-powered end-to-end solution that transforms how marketers approach performance tracking, optimization, and scenario planning, has been formally introduced by InMarket, a leader in real-time marketing and measurement. This next-generation platform elevates media mix modeling by combining predictive AI capabilities with real-time in-flight campaign optimization and incrementality measurement—Read More
Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience Read More
This acquisition strengthens Havas’ position as a global leader in performance and e-commerce and supports the Group’s broader expansion strategy in Spain, one of its key markets. It enhances the capabilities and geographic reach of Havas Market, the e-commerce arm of Havas Media Network, enabling the company to deliver Read More
Digitalization has brought about a revolution in marketing. As a useful source of customer, competitor, and market data, the Internet is now essential for finding products and enabling sales. Online advertising technology tools are frequently and extensively used to improve sales and marketing campaigns as well as other strategic activities. Read More
Have you ever considered how to maximize your resources? Marketers frequently ask themselves this question. After all, we’re constantly seeking economical ways to reach our customers. And while there are many methods for doing that, such as influencer marketing, social media campaigns, and BigCommerce email marketing, one tactic, in Read More
Relying on marketing strategies you are familiar with can be reassuring and reliable. You are almost certain that your campaign will be successful and show the higher-ups its worth. However, customers are king when it comes to marketing. They are influenced by new marketing strategies and trends by their diminishing Read More
In today’s overwhelmed digital world, your target prospects have no shortage of options. The cost of getting in front of your audience is at an all-time high and, as marketers, we’re constantly looking for innovative ways to make a real connection that drives actions. Read MoreRead More
What Is A SERP & How Does It Help Me Beat My Competitors? The outcomes of any search on search engines like Google, Bing, and others are displayed on search engine results pages, or SERPs. The data found within each individual SERP result is known as SERP data. This information Read More
Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to a standstill! Read More
YMS is focused on how brands can better understand and target the Gen Z market. Returning to the West Coast for its 3rd year, this is our most diverse and exciting festival to date. 50 + powerhouse speakers including the biggest and most disruptive Gen Z brands. Leading marketers from top brands Read More
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