Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved Read More
Tags : Marketing Strategy
Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to a standstill! Read More
Twitter, on the other hand, moves more quickly than other social networking sites. A tweet only has an average life of about 18 minutes. Compared to a Facebook or Instagram post, this is four times smaller. And it is challenging to leave a lasting impression on your audience with consumers posting 500 Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
William Mills Agency, the nation’s largest independent public relations and marketing firm specializing in the financial industry, has been chosen by VirPack for public relations and marketing services. Headquartered in Virginia, VirPack has been providing technology solutions in workflow and file automation, virtual document management, and e-delivery to mortgage Read More
Is blogging still relevant? The numbers certainly say so. Every month, 70 million new posts are made, and WordPress alone accounts for 42% of all websites. As a result, blogging continues to play a significant role in online marketing plans. In fact, a recent survey found that 90 percent of firms used blogs Read More
Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital Read More
YMS is focused on how brands can better understand and target the Gen Z market. Returning to the West Coast for its 3rd year, this is our most diverse and exciting festival to date. 50 + powerhouse speakers including the biggest and most disruptive Gen Z brands. Leading marketers from top brands Read More
Digital marketing is a must for any small business in this day and age. We live in a digital world, and customers have come to expect that all businesses have an online presence. Digital marketing is not one size fits all, and the right multi-channel marketing strategy is what will Read More
In September 2022, the CMO Summit will assemble senior marketing leaders from the world’s largest companies and most exciting startups in San Francisco to share success stories, experiences, and challenges of the role of the CMO. Read More Read More