mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More
At this moment, Social Network is still a blessing. We can communicate with one another from anywhere in the world. And without a question, the most popular social networking site is Facebook. A registered user can connect with friends and share aspects of their daily lives on this social networking Read More
As a marketer, you must be ready for the possibility that the internet will change from its current state tomorrow. Planning and implementing a content marketing strategy may be difficult as a result. Use the next four suggestions to develop content that will flourish amid the expected changes to the Read More
Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved Read More
Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Trying to predict the future is complex and subject to change, but that doesn’t mean you need to a standstill! Read More
Twitter, on the other hand, moves more quickly than other social networking sites. A tweet only has an average life of about 18 minutes. Compared to a Facebook or Instagram post, this is four times smaller. And it is challenging to leave a lasting impression on your audience with consumers posting 500 Read More
Ascensus – whose technology and expertise helps millions of people save for retirement, education, and healthcare -announced the launch of their “Get There” marketing and advertising campaign focused on enhancing brand awareness and driving preference and demand for Ascensus and Ascensus-supported products and services. The campaign takes an integrated marketing approach Read More
William Mills Agency, the nation’s largest independent public relations and marketing firm specializing in the financial industry, has been chosen by VirPack for public relations and marketing services. Headquartered in Virginia, VirPack has been providing technology solutions in workflow and file automation, virtual document management, and e-delivery to mortgage Read More
Is blogging still relevant? The numbers certainly say so. Every month, 70 million new posts are made, and WordPress alone accounts for 42% of all websites. As a result, blogging continues to play a significant role in online marketing plans. In fact, a recent survey found that 90 percent of firms used blogs Read More
Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired award-winning digital marketing agency inMotion DVS, Inc. of Ottawa, Canada. The addition of the inMotion team to the Virtual family enables the company to deliver greater web, video, and digital Read More
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