Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
What Is Marketing Automation And How Can It Benefit Your Business?
Marketing automation is something that we experience all the time. When you book a flight and get an email thanking you for your booking and showing you other related travel services that you might be interested in, this is the job of a marketing automation tool and process. Marketing automation allows you to create a really personalized, one-to-one interaction with your customers on a mass scale so that your communication goes out to the right person at the right time.
