14 Ways Your Small Business Can Attract B2B Clients
Ever feel like you’re fighting an uphill battle to close a sale?
You’re not alone. One of the primary marketing goals of small business owners is to attract and retain customers, which is a frequent challenge due to time and budget constraints. Even if your client list is in good shape, you need to keep your sales process going for many months to come, or risk serious cash flow problems.
Make 2023 the year of sales growth! Here are 14 small business marketing ideas that will get customers to line up to do business with you.
1. New product or service launch
If your current offerings satisfy your customers but you want to expand, it might be time to try something new. Pay attention to customer feedback and look for new ways to help them. People are willing to pay more to solve bigger problems, so think about complex customer problems that you can solve by launching a new solution.
The reason you need a new product is that many B2B companies are constantly looking for new ways to be creative and innovative in response to changing market needs, resulting in the launch of new products and services. new service. But first, find out what problem you’re solving, and take the time to make sure you understand all the flaws, benefits, and nuances of your new product before you bring it to market.
2. Leverage your expertise
The key is to sell yourself and what you do. Everyone should know you’re good at it! They need to know why they should do business with you instead of a competitor offering the same service, so make sure to let them know what makes your business unique and special. separate.
Invest in building brand awareness with webinars and guest-contributed content. Both of these efforts are great for showcasing your knowledge and expertise so you can easily stand out from competing brands.
3. Use social media to build relationships
Social media, when used properly, can be a very powerful tool. This can drive traffic to your website and give your brand personality, which will help you build a stronger connection with your audience.
Using social media to interact with your customers and respond to their questions and comments is one way to use this channel effectively. However, you also want to incorporate different strategies to keep your social media calendar strong and varied.
Share and discuss your business with videos of your employees at work, during team-building activities, or at conferences. Create images that share industry knowledge and statistics to educate your social media followers. Keep your social media presence consistent with regular posts and make sure you have someone available to answer questions or comment with your followers.
4. Ask your existing customers to refer you
Create a simple reference model that you can share with your best customers. If you put them in a positive mood when they are satisfied with everything you do for them, they will not hesitate to go the extra mile to send you more business. You can ask your customers to refer you to family and friends and give them a discount the next time they buy from you.
5. Maximize Your CRM Potential
CRM and sales process software is loaded with automation and customizations that can simplify your marketing process, so take advantage of them!
One of the benefits of CRM is that it improves your ability to connect and sell to your leads and prospects. However, to see all the benefits your CRM can bring, you need to get the most out of the software.
A good CRM with the right data. And with BenchmarkONE, contact data such as social profiles, company, email and name are all obtained for you. Our CRM tool also helps your small business leverage customer behaviors, such as how they interact with your website content, so you can send them the right email at the right time. . Plus, when new leads are added to your CRM, BenchmarkONE’s marketing automation allows you to automate follow-up emails and promotions.
6. Using Facebook and SEO for Local Businesses
While Facebook advertising and mass-market SEO can be tough work even for seasoned professionals, it’s an extremely lucrative and profitable technique for businesses. local industry. If you want to attract local B2B customers, create a Business profile on Google and start optimizing your website for local search terms. Use local language in your Facebook ads (“Hello, Chicagoland business owners!”) to get attention. Here are some benefits of using Facebook and SEO together:
- It dramatically improves your online presence
- It helps generate traffic
- This helps reduce advertising costs
- It helps increase the sales rate
- It helps create brand awareness
- It allows you to target specific demographics based on location, age, gender and interests.
7. Use direct mail to stand out
You may be wondering if direct mail is still a marketing strategy used by businesses. The answer is, of course, yes. Sure, digital marketing is more popular and can be more effective, but direct mail is a great method if you’re looking to impress a specific potential customer.
If you’re selling an expensive product or service, what better way to stand out than by sending personalized letters or offers to your best prospects? While your competitors may be remarketing to potential customers with non-personal emails, you’ll leave a stronger impression by sending out a flyer, postcard, or email. beautiful gifts.
8. Get a booth at a trade show
Trade shows are the “meat and potatoes” of B2B marketing. For what? These events are packed with decision-makers from your target audience who are ready to buy. But if you go, be prepared. Find out who will be attending and tailor your marketing messages to their industry. Most importantly, have a plan before and after the show. Drive potential customers to your booth with a pre-event email campaign and make sure to take care of visitors after the event.
9. Research your competitors
If you’re not sure which marketing path to choose, use your competitors as a guide. What search terms do they rank for? Do they run digital billboards around the city, send local delivery people, promote YouTube videos, or attend trade shows? Harness trends in your industry for fresh ideas to tackle your own marketing strategy.
10. Connect with other B2B small business owners
It is important for a small business owner to engage with other small business owners. Find out what they do and how they do it, and tell them about your business. Try attending a business summit where you can meet these owners and talk about your business with them. Whenever they have a customer in their network that needs your services, they will definitely contact you.
11. Offer discounts and promotions
One of the ways to attract new customers to your business is to offer discounted prices. Depending on what’s feasible for your profit margin, consider a 5% or 10% discount. You can run it as a limited-time promotion or a holiday special to create urgency and potentially attract new customers!
12. Actively listen to customer feedback
It’s important to listen to customer feedback if you want to grow. If the same feedback shows up over and over again, you should definitely consider making a change to address that. Your customers will feel heard and will be more likely to stay loyal to your business. Plus, you can avoid problems with future customers by fixing bugs first.
13. Digital Marketing/Advertising
If you don’t advertise what you do, no one will know, and if they don’t advertise, you can’t sell. Google, PPC, or Instagram display ads cost only a few hundred dollars but can reach a high-quality, ready-to-buy audience without much hassle. One of the best things about digital marketing is its versatility: if the ad isn’t working, it only takes a few minutes to make adjustments.
14. Integrate Content Marketing Strategy
How can you get B2B customers to buy from you online? You need to develop strong content to drive your digital marketing strategy. This means that you must actively create and publish content with the goal of generating interest, increasing brand awareness, driving traffic to your website, and continuously generating leads power.
Content and digital marketing go hand in hand, so integrating content into your marketing strategy shouldn’t be a difficult task. Just make sure that your marketing strategy includes different types of content, such as:
- Blog post
- Infographics
- SEO Optimized Content
- Podcasts
- Advertising via e-mail
- Online Advertising
- Social media marketing
All of these digital marketing tactics are essentially different forms of content. They all play a role in capturing the interest of your audience, bringing them back to your website, and converting them into leads.
If you’re looking to refresh your B2B marketing strategy, just follow these tips. With a little extra effort, you’ll soon be attracting new B2B customers and growing your small business!
