Is it Time to Outsource Your Mobile Media Marketing?

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop. To get customers’ attention and drive foot traffic, being where your customers are is now more important than ever.

Mobile marketing is the process of marketing and advertising to consumers using smartphones and tablets. Typically, mobile advertising strategies take advantage of mobile device features such as push notifications and location awareness to deliver more timely and relevant ads.

5 Signs That You Should Outsource Your Mobile Marketing

If you’ve created a digital product, a mobile game, or an application, you already know that your marketing plan will determine whether it succeeds or fails. However, independent developers and entrepreneurs can’t succeed without the assistance of knowledgeable marketers in a sector where publishers predominate and have thousands or millions of dollars to spend on marketing.

Here are the signs that it’s time to invest in the services of a leading mobile marketing agency:

1. You keep up with day-to-day marketing tasks (i.e.: posting on Instagram and paying for ads) but you are not clear on your goals and don’t have a master plan.
2. Your marketing efforts aren’t reeling in the expected results and you feel that you are misspending your already-tight budget
3. Your marketing activities are delivering results, but you don’t have enough time to strategize or work towards your company’s long-term goals.
4. You don’t have the necessary funds to hire and maintain a full in-house marketing team – but you need specialized knowledge.
5. Your product is gaining traction and you need more manpower to level up your marketing efforts

3 Tips for Successfully Outsourcing Your Mobile Media Marketing

Two of the key areas to outsource for your tech startup’s success are marketing and advertising. However, not all collaborations with outside organizations are fruitful. Making the best of what lies ahead might be aided by knowing what to anticipate.

1. Choose Your Marketing Partner Wisely

According to Deloitte’s 2020 Global Outsourcing Survey, one of the main drivers behind a company’s decision to outsource its marketing services is cost reduction. But while small businesses might be drawn toward low-cost marketing services, the same report outlines the need for a better service provider selection process. Ultimately, it is important to find a balance between affordability and high levels of specialization of your providers – especially if you operate within a highly competitive industry such as the mobile game application niche

2. Decide on the Functions To Keep In-House

One of the main perceived disadvantages of outsourcing is loss of control. However, when partnering with the right agency, you will have the opportunity to tap into premium promotion tools and expertise. Even more importantly, you can decide to what extent you wish to outsource marketing activities. For example, you might opt to retain full control over the long-term strategy while delegating time-consuming activities such as posting on Instagram and commenting on Reddit posts. Vice-versa, if you aren’t clear about what your strategy should be but you are creative at heart, you might allow a marketing agency to craft a master plan to follow.

3. Monitor Your KPIs and Metrics

One of the greatest advantages of having a marketing team by your side is that you’ll gain powerful insights into the impact of your marketing efforts. Some of the mobile marketing KPIs and metrics to monitor to assess the success of your efforts include app store ranking, cost per acquisition, customer lifetime value, and daily active users. Work closely with your marketing agency to track your performance based on these metrics.

So, Is It Time To Outsource Your Mobile Media Marketing?

It might be challenging to choose which marketing strategy is appropriate for your business because no two projects benefit from outsourcing identically. However, outsourcing might be a low-risk way to access the skills you need if you’ve been finding it difficult to keep up with marketing efforts or don’t have a clear promotion roadmap to follow.