VTEX Digital Commerce Platform Sees Significant Momentum From B2B Brands Across the World

With the success of its B2B ecommerce platform, which is currently used by numerous international brands including Colgate, Stanley Black & Decker, Mazda, Whirlpool, Briggs & Stratton, CAE, and many others, VTEX, the enterprise digital commerce platform for premier brands, retailers, and distributors, today announced strong momentum. VTEX is a PCI-certified B2B SaaS solution that enables companies to quickly develop and deploy multi-seller marketplaces and B2B commerce sites to adapt to the shifting dynamics of digital business operations.

Mazda Motor Europe is just one customer seeing the benefits of working with VTEX to transform its digital commerce operations. After working with VTEX to roll out the first online Vehicle Stock Locator for new cars across all UK Mazda dealerships, Mazda’s conversion rate from reservation to sales grew to more than 75%*. “This initial step in transforming our buying experience has generated some great feedback from dealers and customers”, “From the start, VTEX has shown incredible agility and commitment to turning our vision into reality.”

Matthias Sileghem, Vice President for Communications & Public Affairs at Mazda Motor Europe

The vast majority of buyers (91%) prefer e-procurement over conventional methods, according to Amazon Business’s B2B Ecommerce in Evolution Report, citing a wide selection of products, affordable prices, and quick turnaround times as the top advantages. Additionally, according to industry analysts, B2B ecommerce sales will climb by 47% from this year to nearly $2.5 trillion by 2026. With its native functionality for channel management, distributed order management, and marketplaces, VTEX’s B2B digital commerce platform has been helping enterprise businesses around the world meet the rising demand for B2B ecommerce while increasing profit margins.

“B2B ecommerce can be more complex than B2C. Every business has different and specific needs from the implementation to strict security protocols and data privacy”, “By offering a robust, composable solution, our mission is to support these businesses’ complexities so our customers can deliver frictionless consumer-like digital commerce experiences that support the entire B2B customer journey.

Mariano Gomide de Faria, founder and co-CEO of VTEX

VTEX IO’s native development platform enables expansions, back-end system integration, and the creation of unique applications. The solution can also be used with external content management systems in a headless mode. Because of its composable architecture and partnership with Amazon Web Services (“AWS”), VTEX offers a true multi-tenant solution that enables clients to test new features at a very low cost.

After launching their ecommerce sites to support B2B sellers, VTEX’s customers noticed a significant improvement in their businesses, including:

To inform dentists about the most recent products, Colgate employs oral care advisors who are B2B salesmen. Colgate needed a way to bring this process online because consultants don’t operate in every area. Colgate quickly introduced promotion and catalogue solutions customised to its business using VTEX’s full platform, coming live in less than 100 days. The average monthly sell-out rate has surged by 496% YoY* since the marketplace for B2B sales consultants launched. Additionally, the platform saw an increase of over 45% in incremental units sold for the direct-to-consumer (DTC) channel as well as an increase of 908% YTD in first-party data acquisition.

“We invested in the VTEX technology to deliver the best oral care marketplace for dentists, and we believe that the continued focus on product customization adds a lot of value to our dentist customers. Another amazing part of this project is the availability. Now, dentists can order any product they want, at any time. We have a broader range of delivery and covered areas, and dentists are making more orders, more frequently,”

Danilo Turbiani, Ecommerce director at Colgate-Palmolive Brazil

Before using VTEX, Stanley Black & Decker’s sales personnel spent a lot of time placing, evaluating, and amending orders. Stanley Black & Decker created a unique headless field sales application by utilising the APIs of the VTEX digital commerce platform. This application provided each sales representative with a dashboard with customer insights, such as behaviour and preferences, order history, and other data, so they could provide each customer with individualised service. Nearly 50% of Stanley Black & Decker’s B2B orders are now placed using VTEX’s bulk order feature, saving sales representatives countless hours of manual order entry and reducing the possibility of incorrect orders as a result of human error.

Mazda: As a result of the pandemic, customer purchasing habits have undergone a dramatic change. More and more sales transactions that traditionally began in a showroom are starting online. Google reports that since 2019, searches for “car sales” have increased globally by over 60% year over year, and today, 92% of car buyers do their research online before making a purchase. Mazda teamed up with VTEX to roll out its first online Vehicle Stock Locator for new cars across all Mazda UK dealerships in order to address this dynamic shift in consumer behavior. Dealers have provided the locator with positive feedback since its debut, citing better qualified leads and increased sales effectiveness. In actuality, 60% of visitors to the stock locator come from dealer websites, and 85% of those visitors convert.

CAE: The business required a daring digital transformation because it is a world leader in simulation technologies and training for difficult sectors. They desired a more logical and seamless client experience to satisfy customer requests. In just 8 months, CAE implemented five B2B and B2C ecommerce websites with the aid of VTEX and its single platform for B2B and B2C commerce. These websites covered a wide range of topics, including business aviation training, medical instruction, and the complex world of simulation training.

Utilizing VTEX’s native multi-site, multi-language, and multi-currency capabilities in the US, Briggs & Stratton selected VTEX for B2B projects spanning three different business units. Briggs & Stratton was able to eliminate two legacy commerce platforms using a single account and a single digital commerce platform thanks to VTEX, which also helped to lower maintenance costs. VTEX creates value through operational efficiency by integrating everything under a single technology stack.

The industry research firm Paradigm B2B acknowledged the VTEX digital commerce platform in its B2B Combine: Enterprise Edition and Midmarket Edition reports. In 12 categories in the Midmarket Edition, including Ability to Execute, Customer Service & Support, Partner Ecosystem, Total Cost of Ownership, Vision & Strategy, as well as Integrations, Operations & Infrastructure, Marketplaces, Promotions Management, Sales & Channel Enablement, Site Search, and Transaction Management, VTEX received three gold medals, four silver medals, and five bronze medals from top B2B ecommerce practitioners.