LiveRamp Enables Identity and Advanced Activation in Snowflake

LiveRamp has announced that it has expanded its partnership with Snowflake, the Data Cloud Company, to upgrade the capabilities of products built natively on Snowflake and increase data connectivity for operations. next-generation cookie post-marketing in the cloud. By building LiveRamp’s data-enabled solutions using Snowflake’s native application framework, now in private preview, along with an easy-to-use, marketer-friendly user interface, LiveRamp will allow general customers to easily enable hundreds of marketing and communications destinations directly from Snowflake.

The growing partnership between LiveRamp and Snowflake provides a scalable cloud data solution that supports evolving data privacy regulations and reduces latency to near real-time. By building its product on Snowflake, LiveRamp provides customers with a way to leverage LiveRamp’s human-based identifier, RampID, to provide faster, more efficient, and more secure data-driven media activation more secure than hashed email.

Brands using Snowflake can now easily integrate LiveRamp’s Identity Resolution, Partner Destination, and Object Activation Network without leaving their Snowflake environment. Key benefits of the expanded partnership will include:

• Accelerated and superior identification suit and identification decision offerings on Snowflake permit entrepreneurs to method and unify large volumes of information from a more wide variety of sources—which include the open web, CRMs, CDPs and greater—and dynamically remedy greater information streams whilst defensive in my opinion identifiable information (PII).
• Audience activation with superior accuracy, connectivity and scale to attain LiveRamp’s loads of companions throughout key channels, which include CTV, social platforms, display, retail media, and cell publishers via LiveRamp’s direct integrations and Authenticated Traffic Solution (ATS), a broadly followed general utilized by publishers and types globally.
• Marketer-unique person interfaces permit all groups to without difficulty control their target market segments at once in Snowflake in a completely self-carrier capacity, assisting to bridge control of cloud sports among tech personas and their advertising counterparts.

The subsequent technology of LiveRamp capabilities added thru the Powered through Snowflake program, complements offerings provided in Snowflake’s Media Data Cloud and easy room infrastructure, which can be designed to permit manufacturers to energy information collaboration with companions throughout channels and decorate current answers like CDPs or enterprise intelligence hubs with more accuracy and information connectivity.

“Bringing more of LiveRamp’s core capabilities to Snowflake’s Media Data Cloud is an important step in progressing our shared commitment to enhance cloud connections for brands and their partners,”

“By introducing LiveRamp activation into Snowflake, brands can extend data connectivity to a whole new realm of partners, wherever they are, and all from within the client’s own Snowflake account. Together, LiveRamp and Snowflake are streamlining the ability for brands to extract maximum value from their data, cloud investment and marketing outcomes, all while protecting consumer privacy.”

Kimberly Bloomston, SVP of Product at LiveRamp.

“This partnership further strengthens Snowflake’s Media Data Cloud ecosystem and enables brands and businesses to leverage LiveRamp’s identity and activation solutions without data ever leaving their Snowflake environment,”

“We’re giving brands and their partners the tools, data, and speed they need to usher in a new era for advertising that is data-driven and privacy-first.”

Bill Stratton, Global Head of Media, Entertainment and Advertising at Snowflake.

LiveRamp previously released core online recognition and translation capabilities for Snowflake’s Media Cloud, unlocking greater data connectivity and accelerating collaboration solutions and workflows. custom business. The expanded partnership will expand this portfolio with integrated marketing activation, segmentation, and performance to deliver on-demand capabilities for brand marketers transitioning to business-based workflows. on the cloud. Alpha testing is available to Snowflake customers starting today, with full-featured releases generally available later this year.