DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

DoubleVerify, a leading software platform for digital media measurement, data and analysis, announced the launch of DV Algorithmic Optimizer, an exclusive advanced optimization and measurement service with Scibids, the world leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention cues and Scibids’ AI-powered advertising decision-making capabilities enable advertisers to identify the best performing inventory to maximize business results. revenue and return on ad spend without sacrificing scale.

The DV Algorithm Optimizer is the industry’s first to combine reliable DV attention and media quality data with Scibids’ proven artificial intelligence technology to generate Custom optimization algorithms to drive advertiser KPIs. For the first time, global advertisers can combine end-to-end granular measurement and optimization at scale. With this launch, DV and its customers will be at the forefront of using AI to support attention-based bidding.

In-market campaign results with several Fortune 500 brands have proven the effectiveness of the DV Algorithm Optimizer. On average, the combined offer resulted in a 63% increase in attention and a 95% increase in impressions earned across multiple campaigns.

Advertisers utilizing DV Algorithmic Optimizer will experience meaningful benefits:

• Maximize business outcomes and ROI across all addressable paid media bought programmatically by incorporating a sophisticated attention index score in a multidimensional dynamic optimization.
• Assure continuous optimization through the integration of DV’s impression-level media quality and attention data, and Scibids’ proprietary AI technology in optimization algorithms.
• Streamline manual efforts and drive operational efficiencies by employing automated bidding across leading DSPs, including Google’s DV360, MediaMath, The Trade Desk, and Xandr, to name a few.

“The DV Algorithmic Optimizer is a significant advancement for advertisers seeking to maximize the impact of their campaigns through a focus on attention,”

“By harnessing DoubleVerify’s attention measurement alongside Scibids’ AI, we are providing brands with the critical tools they need to serve ads on top-performing inventory while preserving scale and maximizing efficiency.”

Daniel Slotwiner, SVP of Attention at DoubleVerify.

Scibids builds an AI that automates and optimizes programmatic buying of digital advertising campaigns. Leveraging streams of DSP visibility (including price), first-party data, and measurement data provided by brands or their agencies, Scibids AI automatically generates bidding algorithms customized in accordance with the customer’s KPIs and desired results.

“With its massive scale and near-real time data, digital marketing is the ideal environment for the deployment of machine learning,”

“The combination of Scibids AI’s capabilities and DV’s expertise in attention measurement brings valuable new data critical to driving business results for advertisers across channels. Our partnership lets us offer mutual advertisers cutting-edge solutions that precisely and efficiently align campaign delivery with business goals through enhanced attention metrics.”

Remi Lemonnier, CEO & Co-Founder of Scibids.

By 2023, nearly 80 advertisers had activated DV Authentic Attention®, a privacy-friendly, MRC-accredited performance measurement solution that works independently of cookies – exceeding the total number activated. Launched in 2022. To further strengthen its position, DV recently introduced Shared Attention Segmentation, a tool that allows brands to optimize campaign performance at scale before the auction using How to identify high-traffic inventory. The company also recently announced a partnership with TVision to bring attention-based measurement to CTV, providing the most comprehensive solution for advertisers looking to maximize their performance. them on CTV on a large scale.

Scibids’ customers include all major holdings and independent agencies, as well as the largest global brands, such as Spotify, Allianz and Dell.

To delve deeper into the evolving world of attention measurement and address its partnership with Scibids, DoubleVerify invites all Cannes Lions 2023 attendees to join the company on board DV Cruises, ASYA, from June 19 to 22. On Tuesday, June 20, DV will host a panel discussion “From Buzz to Bottom Line:
How Big Brands Get Attention” will explore the topic of attention-based advertising and its potential to revolutionize the digital advertising landscape.