Gupshup, the world’s leading conversational engagement platform, has unveiled its latest product, Click-To-WhatsApp Ads Manager, a comprehensive tool that enables brands to harness the power of CTWA . The primary goal of this launch is to enable brands to collect actionable performance insights through precise attribution while managing every aspect of the process through a single tool. , comprehensive and easy to use. This announcement is the first of its kind and marks a huge step forward in advanced conversational advertising.
This tool allows for precise attribution at different levels of granularity, including campaigns, ad groups, and individual ads. It provides comprehensive analysis of campaign performance and return on ad spend (ROAS). By pulling data from Meta Ads Manager and Gupshup’s chat platform, it aggregates them to provide actionable and in-depth insights.
The optimization module uses this information to improve performance through A/B testing of ad attribution, ad creative, bot paths, remarketing campaign rules, and more. It leverages general AI to recommend or even make changes to ads. Click data can also eventually be fed back to Meta through its conversion API to improve ad targeting.
With built-in end-to-end chat ad automation, brands can quickly and easily set up chat journeys and tie them to campaigns, ad sets or ads single. Eligible leads are automatically transferred to the customer data platform along with conversation history and associated metadata, allowing brands to collect first-party data.
Advertisers can set up remarketing campaigns, timed triggers, event triggers, or manually and tie them to specific campaigns. Eligible leads can be offered an instant transaction and payment option, or can be redirected to a chatbot or human agent to drive conversions, either immediately or in the future. All data is available through real-time reports that provide a comprehensive view of the advertising journey, such as ad spend, ad impressions, clicks, conversions, analytics chat and campaign performance.
The benefits for brands of this tool are immense. It increases the overall conversion rate through future remarketing to users who don’t convert immediately. Indeed, the data of each user who clicks on the Whatsapp Click ad will be recorded and added to its proprietary database without any loss. This new tool, along with the rest of Gupshup’s engagement platform, provides brands with a single, unified, and comprehensive platform to drive all aspects of chat interactions.
“Click-to-Whatsapp is the next big frontier in digital advertising. Gupshup is excited to lead the way in helping brands to harness the awesome power of Ads that Click to WhatsApp to drive substantially higher Return On Ad Spend while also building a first-party database. We’ve received exceptional feedback from our beta customers and partners, and are now making it available to all brands, agencies, and partners worldwide”
Beerud Sheth, co-founder and CEO of Gupshup.
Gupshup offers this tool not only to the brands themselves, but also to advertising agencies, ISVs, resellers, and other channel partners. Gupshup works with thousands of partners in the Whatsapp ecosystem and now has plans to equip them with this latest tool.