Purecars Launches Exclusive Spotify Advertising Program for Dealers
PureCars, a leading provider of digital marketing services and technologies for car dealerships, today announced the official launch of its streaming audio advertising service through Spotify. As part of this strategic partnership, Spotify Ads is now available in PureCars’ product suite, making it easy for their customers across North America to reach Spotify’s young, engaged audience.
“Our collaboration with Spotify adds premier streaming audio advertising to our product suite,”
“Based on the success of our pilot program, we’re thrilled to expand the offering so dealers can leverage this highly effective channel in their advertising strategy. With 2023 set to bring a radical market shift versus the previous few years, we want to give dealers every advantage available in the market.”
Stephane Ferri, CEO at PureCars.
Due to their vast reach, audio streaming platforms like Spotify have become an increasingly popular advertising channels. Spotify has more than 456 million users in more than 180 markets worldwide. This level of reach and engagement is the main reason why agencies should consider digital audio advertising. In fact, Spotify’s recent Sonic Science study found that Spotify and digital audio are more immersive and engaging than digital video, social media, TV, and radio produced by Spotify. their inherent interactive and personalized nature. It’s good for listeners, advertisers, creators, and publishers.
“The growth in Spotify offers the perfect opportunity for dealers to have their messages heard, further refine their digital advertising strategy for today’s audience and grow their sales and service footprint,”
“Spotify reaches more listeners than traditional broadcast radio in many major markets across the country. Its unique format brings additional reach to other media channels like TV, video streaming, and social media, which can greatly increase dealers’ chances of reaching more car shoppers.”
Lauren Donalson, Senior Vice President of Client Services at PureCars.
Streaming audio ads with Spotify provides an effective new way to reach potential media buyers, even those in the consideration stage. In fact, people who listen to car ads on Spotify are 52% more likely to buy a new car on sale.
“This collaboration underscores how Spotify is now widely known as the platform to be on to reach your target audience,”
“Companies from Wall Street to Main Street are seeing the positives of adding streaming audio to their media mix. From an automotive perspective, this partnership shows our deepening commitment to the industry at large and our belief that we can help new car dealers build their brand, reach in-market consumers and sell cars.”
Craig Weingarten, Category Development Officer for Auto at Spotify.
Dealers are invited to visit PureCars at the 2023 NADA show in Dallas, January 26-29, where they can meet a Spotify representative in person and experience the benefits of online audio advertising first-hand. . There will be special promotions for Spotify advertising agencies at the show.
