Stackline announces Universal Stores, ecommerce landing pages enabled with the industry’s first cross-platform attribution and first-party data collection technology

Stackline, the leader in full-channel connected commerce, announces the launch of Universal Stores. This multi-commerce storefront technology enables brands to maximize conversions and drive sales across all major retail touchpoints. The solution drives purchases across retail sites, such as Amazon, Target, and Walmart, and brands can integrate with their direct-to-consumer (DTC) platforms, such as Shopify .

Marketing attribution has always been a challenge for brands, even for the most sophisticated retail marketers. Two common conversion strategies – driving traffic to DTC websites or directing media campaigns to the product pages of retailers like Amazon or Walmart – cause brands to have low conversion rates (less than 1% on DTC) or no first-party customer data insights (retailers own data from purchases made through product pages).

Universal Stores is a revolutionary system that breaks barriers with multi-retailer buy box functionality, allowing shoppers to shop through their favorite retailer. At the same time, brands collect first-party data and measure attribution with each purchase.

With this modular system, brands can leverage beautiful templates to create world-class landing pages in minutes, removing the cost constraints typically associated with development and management. online shopping experience. Brands can then automatically track the entire buyer journey, including the source of each social page view, influencers, email, and other campaigns to unlock more sales sell.

As part of Stackline’s Shopper OS platform, Universal Stores allows brands to:

Design world-class landing pages with dynamic, easy-to-use templates to create beautiful stores, present engaging content like videos and articles, and connect with shoppers using QR codes.

Measure attribution across the shopper journey from high-funnel media campaigns to the point of purchase with the industry’s first cross-channel attribution solution.

Generate high conversion rates with a multi-retailer buy box allowing shoppers to purchase through their preferred retailers, including DTC sites.

Collect first-party data on all campaigns and shoppers, including their order details and contact information, automatically tracking customer sources, page views, and cross-platform sales.