ALLO Communications Launches Bark Social Media Monitoring in Days To Support Parents in 36 Communities via the Calix Platform

Calix, Inc. announced that longtime customer ALLO Communications (ALLO) is leveraging the end-to-end Calix platform to rapidly deploy Bark, an AI-powered managed social media monitoring service. ALLO is expanding Bark in the 36 communities it serves in Nebraska, Colorado and Arizona to reach approximately 18,000 homes.

By launching Bark, ALLO is giving thousands of parents and carers an immediate and impactful tool to combat the documented damage social media is doing to health. mental health of children. As Bark was pre-integrated for EDGE™ Revenue on the full Calix platform, the ALLO team quickly came up with a solution within days. Only the unique capabilities of the Calix cloud and software platform will allow broadband service providers (BSPs) to lead the way in creating more secure Internet experiences at scale, while optimizing optimize operational costs (OPEX) and protect the most vulnerable members of their communities.

“ALLO proudly makes investments to serve our communities and transform them into better places to live, work, and play,”

“We choose to offer Bark to work closely with parents and schools in doing everything possible to help children thrive in a highly digital world. Because Bark is pre-integrated with the Calix platform, we launched it in days as a marketing initiative with almost zero engineering involvement. Custom integration would have taken months. Bark is a great step forward for the communities and families we serve.”

Brad Moline, president and chief executive officer at ALLO.

Customer Success Service Calix (Customer Success) worked with ALLO to accelerate the launch and rollout of Bark to the market. Working closely with the customer success expert, ALLO quickly prepared to amplify Bark’s value with a personalized approach to subscribers and schools.

Founded in partnership with Bark Technologies, the award-winning online security leader, Bark’s managed service monitors text messages, email, and more than 30 social media apps and platforms most popular. This eliminates the need for parents to look through messages and protects children’s privacy. Bark sends notices to parents and guardians along with expert recommendations from child psychologists so they can address issues immediately and effectively.

Calix partner BSPs are adopting Bark as the first line of defense for children’s online safety, expanding this essential solution to protect even more families, at home, at school and almost everywhere. With Bark on the Calix platform, customers like ALLO can:

• Launch to subscribers in a matter of days or weeks. Because Bark is a pre-integrated managed service for Revenue EDGE, it can be turned up in days and rolled out in as few as three weeks. Every BSP launching Bark is assigned a Customer Success specialist to kick off an engagement with Smart Start for Managed Services. Together, they align every function of the broadband business—from marketing to operations to customer support—to easily support Bark with their existing platform and workflows.
• Leverage marketing resources to accelerate and simplify go-to-market. With the award-winning Calix Market Activation program and Electronic Content Builder, BSPs have customizable materials to power Bark marketing campaigns, further accelerating time to market. Additionally, Calix Marketing Cloud (Marketing Cloud) makes it easy to identify households that would benefit most from Bark. Marketing Cloud integrations with Mailchimp and Facebook can also help BSP marketing teams efficiently and effectively educate parents about the value of Bark.
• Ramp adoption by connecting with local schools. Customer Success specialists can work with BSPs to scale their Bark offering by connecting with local institutions to alert families of the new tools available to them. To optimize outreach to schools, BSPs can also leverage playbooks developed by experts in the Calix Community.

“Simplicity, innovation, and time to market are why we are partnered with Calix on Bark, SmartTown™ (managed community Wi-Fi), SmartBiz™ (small business productivity), and the other differentiated managed services we offer subscribers,”

“Their rapid pace of innovation and unique ability to offer us new partnerships continues to accelerate as their platform and ecosystem expand. We are excited about the future of our region and the value we can continue to deliver to our communities with Calix at our side.”

Brad Moline, president and chief executive officer at ALLO.

“ALLO has a clear vision to improve the communities they serve,”

“It can be overwhelming for parents to figure out the best way to help their children deal with the damaging aspects of social media, including cyberbullying and online predation. With the Calix platform, ALLO launched the Bark managed service in days, with almost no investment, to support parents in all 36 communities they serve. This is the power of the Calix platform in action—and why we invested 12 years and $1.2 billion to develop it, along with our dedicated Customer Success army. We are proud to support ALLO as they fill this critical gap for parents.”

Michael Weening, president and chief executive officer at Calix.