IZEA Research Reveals 86% of Consumers Believe AI-Generated Content Should be Disclosed

IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s top brands and agencies, has released its latest research report, Photo impact on AI 2023. The report is based on a survey of more than 1,100 Internet users in the US. ages 18-60 and aims to understand adoption, use, and awareness of AI technology and AI-generated content, and to track AI’s impact on people’s daily lives. ordinary consumers. When asked if they think AI technology will have a significant impact on society in the near future, 84% of survey respondents answered yes.

From AI chatbots and writing assistants to self-driving cars, AI is deeply embedded in today’s society, offering users a personalized experience and unprecedented convenience. The survey shows that 31% of all internet users are actively integrating AI technology into their daily routine. Users are boldly exploring its possibilities, and according to research, 54% of respondents using AI say it saves time and 41% say it increases productivity. Although AI is becoming more popular, 86% of respondents think that users should disclose AI-generated content. Last month, IZEA announced the industry’s first disclosure tool for synthetic AI content.

“Artificial intelligence has quickly become an essential tool for progress, productivity, and ideation not only in industries like influencer marketing but in the average consumer’s daily lives,”

“Consumers are becoming increasingly more comfortable and less apprehensive of AI, unlocking its endless possibilities. We are witnessing a transformation of the information age, and I am enthusiastic about what’s to come.”

Ted Murphy, Founder and CEO of IZEA.

AI Adoption Key Insights:

• More than a third of men, at 38%, are using AI compared to just under a quarter of women, at 24.6%.
• 42% of individuals ages 18-29 have embraced AI technology, with Gen Z and younger millennials at the forefront of its adoption.
• More than half of social media influencers (66.8%) actively incorporate AI, further establishing their status as trendsetters.

AI Usage Key Insights:

• The majority of AI users, 67%, say they utilize AI for home and personal use.
• 56% of individuals ages 45-60 incorporate AI in their workplaces, while 46% of those ages 18-29 use AI for academic pursuits.
• Those ages 45-60 are most likely to say they use AI every day at 56%.

AI Disclosure Key Insights:

• 86% of all respondents believe that AI-generated content should be disclosed.
• Younger age groups notice AI-generated content more, with 73% of those ages 18-29 noticing AI-image content compared to 43% of those over 60.
• AI users have the edge over non-users, with 85% saying they successfully identify AI-generated image content.

AI Trust Key Insights:

• 64% of all respondents 18-29 say that AI is better than the average human at creating images, and 68% say the same about text content.
• AI users tend to trust AI the most, with 77% of all AI users saying AI creates better images than average humans.
• More people ages 18-29 say they trust AI to create research reports on the history of the U.S., at 29%, than those who trust their partner or family to do the same at 23%.

AI Outlook Key Insights:

• The vast majority (84%) of all respondents believe AI will have a significant impact on society in the near future.
• Job displacement, privacy and security, and lack of transparency are the top three concerns people have about AI.
• Current AI users are 5.6 times more likely to say they are “very optimistic” about AI than non-users.