Mirriad Names Maria Teresa Hernandez Head of Multicultural Marketplace & SVP, Brand Partnerships

Mirriad, the leading in-content advertising agency and winner of AdExchanger’s 2022 Most Innovative TV Ad Technology award, today announced that Maria Teresa Hernandez is Head of Multicultural Markets. and SVP Brand Partnership. In her role, Hernandez will serve two purposes, creating ad campaigns virtually tailored to TV, streaming, digital and music content for the world’s biggest brands simultaneously. expand the company’s multicultural content market to include leading content producers.

“Mirriad’s in-content multicultural marketplace not only gives advertisers unique access into Black, Hispanic, and Asian-American and Pacific Islander (AAPI)-owned and led media but empowers the diverse media community through dollars direct to them. We still have a long way to go in bridging the longstanding media gaps in our industry, but I’m thrilled to be able to lead our in-content marketplace to combat racial inequality and advance equity and inclusivity within our industry,”

Maria Teresa Hernandez, Head of Multicultural Marketplace & SVP, Brand Partnerships.

In response to the advertising industry’s commitment to diversifying spending, the Mirriad Multicultural Marketplace was developed to enable brands and agencies to invest in minority-owned, operated or targeting. This groundbreaking solution provides an opportunity for brands to expand their cross-cultural campaigns to include advertising in their content with ease and transparency. Mirriad’s cross-cultural marketplace is an industry solution that creates new revenue streams for diverse publishers and content creators serving these growing audiences.

Maria was previously Vice President of Brand Partnerships at Mirriad. Prior to joining Mirriad, Maria Teresa was Vice President of Brand Partnerships at Branded Entertainment Network (BEN) and Vice President of Customer Strategy at Orion (IPG) and Cardenas Marketing Network (CMN).

“This new role is a perfect fit for Maria and her promotion and expanded responsibilities are well deserved, as she has long been involved in Mirriad’s focus on including more multicultural content in our vast roster of partnerships. We’re thrilled to have such a talented, motivated leader like Maria to spearhead this important industry initiative”

Mark Melvin, EVP of Sales & Brand Partnerships at Mirriad.