Paramount ANZ and KERV Interactive partner for dynamic video advertising product
Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a partnership to deliver dynamic, interactive video ad functionality on Connected TVs.
The companies have collaborated to launch an ad product providing optimization for brands and net-new pathways for audiences to connect, engage and shop.
The video ad product enables multiple SKU QR codes to be dynamically inserted during ad playback, allowing any number of products to be showcased based on customizable inputs as well as iteration based on performance.
Product-related elements can also be shifted dynamically depending on audience location, time, show, deals, and even product availability, mitigating potential supply-chain issues.
We’re thrilled to partner with KERV Interactive and be the first to market in the world with a product that empowers brands to leverage and maximize all advertising variables and make their TVCs work smarter to deliver results.
– Shani Kugenthiran, director of digital advertising strategy & product at Paramount ANZ.
“We’re enabling our advertisers to establish and maintain relevance by applying real-time circumstances and feedback to their ads that in turn give customers a targeted, unique, and positive brand experience that will translate into sales.
“It’s exciting to work with a company where we have such a connection and affinity with shared values, culture, and business ambition to be global leaders in CTV advertising.”
Paramount ANZ is the ideal partner for us to pilot our new technology down under and together take the world by storm.
– Marika Roque, chief operating officer of KERV Interactive.
“Our fully-dynamic, patented technology is at the nexus of brand and user experience giving advertisers near real-time optimization that combines the precision of Artificial Intelligence with the power of audience engagement, product and sales insights to maximize ROI.
“It’s been an incredible journey to partner in the development of this new product and we’re proud to stand with Paramount ANZ as the vanguard of CTV advertising technology.”
