RollWorks Strengthens its Prowess in B2B Advertising Performance
Account-based marketing platform RollWorks, a division of NextRoll, today announced a series of product innovations and enhancements – including Account List Builder, Pixel Assistant, and Site Traffic Revealer—the latest in increasing momentum as the account-based marketing (ABM) platform high-growth companies rely on for accurate reach at scale and precise targeting to accelerate revenue.
RollWorks built the industry’s most robust, multi-source account-based data foundation. While many offerings leverage demand-side partners, RollWorks offers one of the only end-to-end, entirely native B2B DSPs in the market. With its advanced machine learning that empowers organizations to reap efficiencies without sacrificing conversion, RollWorks helps B2B businesses efficiently and accurately reach the target audiences that matter most. Additionally, RollWorks has expansive and deep supply partnerships with companies like Google™, MoPub™, OpenX™, The Trade Desk™, and Xandr™, to enable B2B customers to reach target audiences wherever they are.
Modern B2B advertising is about harnessing precision at scale. RollWorks gives B2B organizations market-leading advertising performance that can move the needle in accelerating and optimizing conversion at any stage in the sales funnel, We have tremendous pride in being able to help our customers eradicate irrelevant ad spend and focus investment by reaching the exact B2B buying audiences they need for their business.”
– Randi Barshack, CMO of RollWorks.
RollWorks Rebrands Site Visitor API to Site Traffic Revealer
The wildly successful RollWorks Site Visitor API helps B2B marketers better understand all of their website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. It enables account-level identification, including firmographic and RollWorks account-level details of site visitors in real-time for more engaging, account-centric visitor experiences.
Building on momentum and industry demand, RollWorks has renamed Site Visitor API to RollWorks Site Traffic Revealer – a name that broadly captures the function of the API while focusing on RollWorks’ powerful and popular deanonymization capability.
In June, RollWorks announced significant enhancements to Site Traffic Revealer that further advance the integration of account-level insight into web content personalization. The company built upon its foundation, shoring up product infrastructure for the third-party cookieless future with the addition of LiveRamp RampID, a cookieless, people-based identifier that identifies individuals across devices and environments to its identifier roster. Through the use of multiple identifiers, RollWorks gives B2B marketers more accurate and precise targeting.
