The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years. Social teams need to prove the ROI of their efforts and deliver the real Read More
We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months? Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite Read More
Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large Read More
Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great. Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Read More
The fundamentals of your government agency may not have changed, but everything else has. You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now it’s time to get back on track with a new game plan for 2021 and Read More
It’s been a dark year. Our 2021 social trends will light the way forward. In our 5th annual Social Trends Report, we surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. Read MoreRead More
How much good news can you handle? Join our Q1 product roadmap webinar to find out, as Samantha Burnet and Monica Romaniuc from our product marketing team take you through all our exciting plans for the year ahead. You’ll get a front-row seat as we announce all our latest Read More
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