Top 8 eCommerce Marketing Platforms to Consider

Even after the explosion of e-commerce due to the COVID-19 pandemic, online shopping still has room for growth. To capture this market share, organizations need e-commerce strategies that include the implementation of technologies.

However, organizations can find it difficult to choose the right eCommerce marketing platform. In addition to the basic features that allow organizations to create an online storefront, these platforms often include features like email marketing, marketing automation, and integrations with third-party products. three, such as inventory management tools. Some e-commerce platforms work best for small businesses that sell directly to consumers, while others are suitable for larger companies with physical locations that want to bring their inventory to the store. they go online. Explore eight eCommerce marketing platforms, selected based on multiple reviews from experts and users.

1. Shopify

Aimed at small and medium businesses, Shopify’s eCommerce marketing platform allows users to create storefronts and create product pages. It offers tools for email marketing, search engine optimization, and CRM features for audience segmentation and personalization. It also has an app store for users to add integrations, such as analytics and social media advertising. Users can easily set up the Shopify platform and sell through different channels like products at the point of sale. It offers customizable templates that allow users to create stores that reflect their company’s brand image. However, the multi-currency features are difficult to use and the platform offers limited configuration options for the payment screen. Additionally, users need third-party extensions to allow customers to leave product reviews.

Prices start at $29 per month for the basic Shopify plan.

2. HubSpot

As a B2B marketing automation platform, HubSpot is mainly used for CRM. The HubSpot platform includes a hub for marketing automation, a sales hub for CRM, a service center for customer service, a content management hub that enables custom websites, and a hub for customer service. activity center. Organizations can create websites, sell subscriptions and services, and update product information as needed.

HubSpot provides a wealth of insight into customer interactions within the CRM tool, and its modules connect to provide a holistic view of the customer and sales process. Non-technical users can easily learn how to use its interface. However, costs can be high for companies with many users and basic reporting.

HubSpot offers a free version of the tools, and prices start at $45/user/month for the CRM Suite. Users can also create their own custom packages of different hubs.

3. versatile

Omnisend is an email marketing platform that also includes the ability to message customers. It offers integration with other platforms like Shopify, BigCommerce and WooCommerce and allows its customers to use segments to send marketing messages based on location, shopping behavior, campaign activity or other parameters.

Omnisend’s platform is easy to configure and offers a variety of models and analytics. The seller also has a responsive customer service team. However, the company did not communicate well before changing or releasing the features. Additionally, many users struggle with building workflows and collecting email and customer data.

Omnisend offers a free plan with limited sending capacity, and prices start at $16 per month for paid plans.

4. E-commerce

As an open-source e-commerce platform, WooCommerce allows users to create stores on WordPress. The platform can integrate with various payment gateways like Stripe and PayPal, as well as email marketing platforms like MailChimp. It offers both paid and free themes to help build the store.

WooCommerce is quick and easy to set up. Many major hosting companies also support this platform. However, third-party extensions can be expensive and require some technical knowledge to set up properly.

Many of the features of WooCommerce are free, and prices for third-party extensions vary by the developer.

5. Wix

Small businesses may find that Wix’s store-building features make it an ideal e-commerce marketing platform. It includes email marketing and integration with social media platforms, as well as templates for creating storefronts and product pages.

Wix’s drag-and-drop builder simplifies website creation, and the vendor’s customer support is helpful and responsive. However, it offers limited add-ons, and organizations looking to extensively customize their stores may not be able to do so with the platform.

Prices start at $27 per month for the Business Basic plan.

6. Shift4Shop

Shift4Shop has many great features for small businesses and entrepreneurs, including email marketing and the ability to manage affiliate programs. Users can also create pages and showcase products, send newsletters and collect product reviews in this e-commerce marketing platform.

Users can easily add products to their stores with this platform. Shift4Shop offers easy-to-use templates, although users may have trouble customizing them. The provider also requires customers to use its own payment processor and lacks effective customer service. Shift4Shop is free for US customers using Shift4Shop payment card processors. Prices for plans start at $29 per month for other users.

7. Large trade

BigCommerce offers a visual page builder, WordPress integration, and a B2B marketing segment. Users can create customer groups, sell on many online marketplaces like Amazon and use headless commerce with their preferred user interface. The vendor’s customer service team is responsive, and users can integrate the platform with various third-party tools. The platform also offers useful CRM features. However, extensive customization can be expensive and lacks inventory management capabilities.

Prices are available upon request.

8. Peak Cart

PinnacleCart provides tools for store building and design, as well as various product management features. Its other marketing features include collecting email addresses for newsletters, email campaigns to recover sales from abandoned carts, and integration with analytics tools like Google Analytics.

PinnacleCart is easy to manage and the provider has a responsive customer service team. However, users may have difficulty integrating the platform into their technology stack.

Prices start at $79.95 per month for the Standard plan.