Vimeo Named to Fast Company’s Most Innovative Companies of 2023 for Bringing Interactive Video to the Workplace
Vimeo, the world’s most innovative video experience platform, has been named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023. This is the sixth time Vimeo has been honored on the list of the World’s Most Innovative Companies. Fast Company for the past 10 years, previously being recognized as one of the world’s most innovative companies in 2013, 2015, 2019, 2020 and 2022.
“It is an honor to once again be recognized as a company that is driving innovation forward through our video platform,”
“In 2022 we launched new interactive video capabilities, unlocking new ways for our customers to engage and connect with their audiences. We believe that video consumption will increasingly evolve from “lean-back” to “lean-forward” experiences, and are committed to empowering companies to create these experiences easily and in the highest quality.”
Ashraf Alkarmi, Chief Product Officer at Vimeo.
Today, 43% of consumers consider interactive videos more valuable and engaging than regular videos (Marketing Graph, February 16, 2023). Vimeo’s interactive video suite makes it easy for anyone to add clickable hotspots, info overlays, branching, and custom paths to any video on a DIY basis. This facilitates faster, more cost-effective delivery of high-quality video experiences, from shoppable video to standalone training and integrations, and more. Vimeo itself is taking full advantage of interactive video, having created the world’s first interactive shareholder video for its Q3 2022 earnings announcement and another with its Q4 2022 earnings announcement.
