Moloco Announces Monetization Solution Powered by Machine Learning for Streaming Media and OTT Providers
Moloco, a leader in machine learning (ML) and performance advertising, announced a new monetization solution for online and OTT media providers. Moloco’s solution helps content owners increase revenue by creating unique advertising businesses that allow them to serve a wider range of customers than traditional linear TV businesses.
Media owners and distributors have noticed a shift in consumer behavior, leading to the rapid adoption of streaming video as a preferred method of content consumption. The rise of video streaming presents an unprecedented business opportunity, but the complexities of building a great digital advertising business require more than just delivering how the business works. on linear television. To succeed in digital, streaming platforms must serve a wide range of advertisers with different goals, make it easy for advertisers to get started, and provide a return on investment that helps maintain budgets. advertising is increasing.
“Our media partners have created rich consumer offerings with content, audiences, and digital experiences that are unique to their business,”
“Our goal is to help platforms build a scalable and profitable ad business with Moloco’s machine learning technology by creating unique experiences for users and opportunities for their advertisers.”
Herman Yang, Head of Moloco Enterprise.
While media companies continue to meet and exceed consumer expectations by providing engaging content and experiences for users, very few companies have access to the technology needed to build a world-class digital advertising business. As a result, the most technologically advanced companies have dominated digital advertising. Walled gardens accounted for more than 75% of digital ad spend last year. These companies have invested heavily in machine learning over the past decade and created great businesses by merging first-party data and ML. By leveraging the most advanced operational ML similar to those of these major technology platforms, Moloco’s new full-channel solution aims to deliver these technologies through a fully programmable platform for publishers.
“Helping media businesses grow by leveraging the power of machine learning is core to Moloco’s founding vision,”
“We’re democratizing those capabilities by making operational machine learning accessible to all businesses.”
Ikkjin Ahn, founder and CEO of Moloco.
By applying machine learning to help businesses grow, Moloco has increased revenue more than 5 times in the past two years and facilitated over US$1 billion in annual ad spend for its clients.
