Mediaocean Announces Deeper Connection with Google for Flashtalking Social Ads Manager

Mediaocean, the essential platform for omnichannel advertising, announced a deeper connection with Google to enable in Flashtalking Social Ads Manager (formerly known as 4C’s Scope) along with Facebook, Instagram, LinkedIn , Pinterest, Snap, Twitter and TikTok.

With Flashtalking Social Ads Manager, brands and agencies can use advanced tools and AI to create personalized advertising campaigns across the world’s leading mobile and social platforms. A closer connection with Google unlocks the full potential of dynamic ad optimization and enables powerful campaign management, including the ability to:

• Extend brand and performance campaigns to Google as part of the omnichannel media mix
• Automate data feed information such as product pricing, availability, and event line-ups directly into creative content
• Utilize scaled creative and quick iterative versioning across personalized messaging and formats
• Work within an enhanced, simplified workflow across all steps of ad building, campaign activation, measurement, and optimization

Mediaocean’s Mid-Year Advertising Outlook report revealed the impact of generalized AI, social video, and creative experimentation. The partnership with Google for Flashtalking Social Ads Manager builds on these trends and enables marketers to capitalize on emerging opportunities to reach consumers.

“We are thrilled to work more closely with Google and give Flashtalking customers a centralized place to reach new audiences, tapping into absolutely massive scale,”

“This integration will provide an opportunity for brands to activate on Google within the Flashtalking Social Ads Manager and drive outcomes that grow their businesses.”

Ben Kartzman, Chief Operating Officer of Mediaocean.

The announcement follows some notable awards for Mediaocean. The company was named a Leader in the 2023 SPARK Matrix for AdTech Platforms and one of the Top 10 Advertisement Age Top 10 Workplaces in 2023. Additionally, Flashtalking recently received additional certifications. MRC and a finalist for the 2023 I-COM Data Innovation Award.