Next-Level Partnership: Near Intelligence, ALDI France, and CoSpirit Media Redefine Personalized Marketing

Near Intelligence, Inc., the world leader in smart data with a focus on privacy of people and places, announced a customer agreement with ALDI France along with independent media outlet CoSpirit Media.

ALDI France, which currently operates 1,300 stores in the country, will use Near’s data solutions to drive traffic to ALDI France’s online catalog. The international retailer plans to use Near to create dynamic ad optimization (DCO) campaigns that automatically generate and display real-time ads around their stores in France to reach customers current and potential. DCO tailors advertising to consumers based on consensus data including location, browsing history, and demographics.

“Data-driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with ALDI France and CoSpirit Media to deliver personalized and dynamic advertising campaigns that will drive engagement among new and existing customers,”

Anil Mathews, CEO of Near.

“We’re delighted with our collaboration with Near. As a food retailer, catalog digitalization is a very important challenge for us. Near enables us to transpose the paper experience to digital use. Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts,”

Mathilde Papin Girardeau, Strategy and Media Buying Manager at ALDI.

ALDI is one of the world’s leading supermarket chains with more than 10,000 stores worldwide, serving millions of customers in more than 10 countries. This tripartite partnership demonstrates Near’s commitment to helping retailers use actionable insights to better understand their customers and improve visits and rates loyalty level.