TextUs Releases HubSpot Integration, Bringing Integrated SMS and Embedded Messenger to Leading CRM

TextUs, the leading conversational messaging platform, has announced the release of HubSpot integration, allowing users to send and receive two-way text messages directly from HubSpot workflows and contact records.

TextUs-HubSpot integration meets a unique need in the SMS space by allowing users to easily add SMS to their automation workflow, allowing them to better nurture leads throughout the funnel sales and marketing. Additionally, TextUs is the first SMS partner in the HubSpot market to include built-in messaging features, allowing users to use two-way text messages directly from HubSpot’s contact record. The text message is then saved back to the contact’s record as a note, so users can easily keep track of all conversations with leads, leads, and customers.

Key HubSpot integration features include:

• Build texts into HubSpot workflows. Customizable texts can be triggered automatically within HubSpot workflows that send from a text-enabled business phone number.
• Use Texts as Automation Triggers. Use logged inbound texts as triggers for other HubSpot actions, giving users more ways to build pipeline, nurture leads and convert at higher rates.
• Add Two-Way Texting to HubSpot. Easily respond to prospects and customers by texting them directly from HubSpot using the TextUs embedded messenger.
• Easily resume conversations. Easily find and resume any conversation within the TextUs inbox, with clear indicators of which messages were sent from HubSpot workflows.
• Log conversations back to HubSpot. Texts are auto-logged text communications back into HubSpot for a single system of record.

With SMS becoming the communication tool of choice for many businesses, TextU has seen its adoption grow. In TextUs’ latest State of Messaging report, they found that text messaging is the top communication channel between respondents, outstripping email and phone. More than 50% said text messaging is the most effective way to communicate in their business workflow. Additionally, 62% of users said they use text messages several times a day.

“We are excited to announce the release of our HubSpot integration, which adds text communication throughout the Hubspot platform,”

“By adding SMS to your automation workflows, we make it easy to drive higher response rates in a way that’s scalable for your team while the embedded messenger puts one-to-one follow ups at your fingertips. This integration will unlock a ton of potential for anyone that uses HubSpot, with multiple ways to add touchpoints and nurture leads at any stage within your pipeline,”

Megan Dumas, Product Marketing Manager at TextUs.

TextUs integration with Hubspot is available to all Hubspot customers effective immediately. As an Authorized Hubspot Marketplace Partner, TextU is easily searchable across SMS and marketing categories. Once a user has created a TextUs account, integration is easily connected through the account settings on both platforms.