With Expanded Content Functionalities for Developers, Bloomreach Offers Composable Commerce Solutions Built for Both Business Users and IT Teams

Bloomreach, the world’s #1 Commerce Experience Cloud, announced expanded functionalities for developers in Bloomreach Content, its SaaS-based, headless content solution. These APIs and capabilities make it easier for technical teams to integrate Bloomreach Content and to develop, test, and launch site changes within it. With faster implementation and development of this SaaS-based solution, Bloomreach Content now offers a composable commerce solution that benefits IT teams and business users alike, marrying efficient technology integration with maximized business ROI.

“We know that so many businesses today are looking to adopt composable commerce environments. It’s why we joined the MACH Alliance — we fully believe in the composable commerce future, and want to make it easier for businesses to achieve that vision,”

“Our Bloomreach Content SaaS offering enables developers to quickly innovate by delivering composable APIs through a SaaS operating model, abstracting away the need for developers to worry about scaling, availability, and upgrades. These capabilities make Bloomreach Content efficient for developers during implementation and ultimately enable business users to manipulate site behavior without the need for an IT team once implemented. Companies can adopt this headless solution with confidence that it works for every team involved in its implementation.”

Xun Wang, Chief Technology Officer, Bloomreach.

With the Bloomreach Content Import and Export API, the process of migrating a business to Bloomreach from another content management system (CMS) is simplified. The API downloads all requested content in the right format, helping developers speed up deployment time and reduce deployment costs. It also benefits existing customers who drive changes from a test environment to a production environment.

While it’s easier for developers to complete changes on the backend, business users can focus on designing, creating content, and launching new pages that drive conversions. With more time spent selling, customers will find more products they love and engagement increases. Additionally, Bloomreach Content now offers a free developer testing environment to all customers. Development and IT teams can safely develop and test in a non-production environment, for free based on existing DTAP capabilities. This will accelerate deployment and development cycles, allowing teams to scale quickly and stay agile as business needs change.

Along with this additional testing environment, Bloomreach provides External Preview, which allows developers to show an unpublished preview of a website to any interested party (even those without permission). access to Bloomreach content), making approvals easier.

Developers can also use these previews to automate their testing using their favorite QA tools. With Bloomreach Content, developers have maximum control and flexibility over the websites they create and business users ensure the content remains relevant to every customer. Learn more about what Bloomreach Content can offer businesses.