Tags : ABM

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

June 14, 2023

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced a partnership with TVision, a provider of second-by-second analytics on how viewers watch television, to improve performance measurement on connected television (CTV) and provide the most comprehensive and scalable attention span on the market. DoubleVerify and Read More

Census Activates Third-Party Data in Business Applications on Snowflake Marketplace

June 7, 2023

Census announced a partnership with S&P Global Market Intelligence to streamline how customers leverage business intelligence from the Snowflake Data Cloud into enterprise business tools. This partnership allows customers to access S&P Global Market Intelligence data on Snowflake Marketplace to synchronize third-party data downstream through an Read More

Mediahub Selects Unruly as a Preferred SSP

March 15, 2023

Unruly, the leading multi-channel advertising platform specializing in connected TV (“CTV”) and video, today announced that it has been selected by award-winning media company Mediahub as its Offers sub-platform priority (“SSP”). As the advertising landscape becomes more complex and evolves at a faster pace, Unruly underpins Mediahub’s efforts to Read More

Roku and Best Buy Announce New Advertising & Retail Relationship

March 14, 2023

Roku, the #1 streaming TV platform in the US, Canada and Mexico, and Best Buy, the leading consumer technology retailer in the United States, announced the first go-to-market relationship in its advertising and retail businesses. For the first time, Best Buy has partnered with a TV streaming platform to provide first-party Read More

DigitalReef Merges with Gamers Club in Historic Deal to Disrupt $360B Gaming and Digital Media Market

March 13, 2023

DigitalReef, the world’s leading mobile marketing and connected TV (CTV) technology company, has announced a historic merger with Gamers Club, Latin America’s largest video game matchmaking platform and community hub. The combination of these two companies, newly renamed Siprocal, will create a groundbreaking game distribution, monetization and engagement Read More

Netflix, Amazon and Marriot Bonvoy Top the List of Apps Consumers LOVE – Positioning them for Mobile Growth

March 10, 2023

Digital Turbine, Inc., a global leader in growth solutions for the mobile ecosystem, and Apptopia Inc., a leading provider of real-time competitive intelligence, announced today that as part of their ongoing report, BRAG (Brand Relative App Growth) Brand Insights Report has been released. report series. A new report reveals new Read More

SunGod & Commerce Layer to Make Composable Shopping Experiences

March 6, 2023

Commerce Layer, an e-commerce software provider that enables brands and retailers to sell through any digital channel globally, today announced that it is partnering with SunGod, the UK’s leading performance glasses, to create innovative new digital shopping experiences across its global eyewear business. SunGod realized that their aspirations for Read More

MobileFuse Supports Global Privacy Platform, Streamlines Privacy Regulation Adoption for Advertisers and Publishers

March 3, 2023

MobileFuse, one of the largest in-app advertising platforms, CTV and DOOH, has announced that it supports the Global Privacy Platform (GPP), a product of IAB Tech’s Project Rearc initiative. Lab, helping the digital advertising industry deal with changing privacy regulations. MobileFuse was one of the first advertising platforms to Read More

Wishpond Recognized as One of the Top Marketing Technology Software

March 1, 2023

Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that Gartner Digital Markets, one of the world’s leading enterprise software research and evaluation platforms, has launched awarded Wishpond five industry awards recognizing Wishpond’s popularity and performance in the tech space marketing space. Wishpond Read More

Moloco Announces Monetization Solution Powered by Machine Learning for Streaming Media and OTT Providers

February 24, 2023

Moloco, a leader in machine learning (ML) and performance advertising, announced a new monetization solution for online and OTT media providers. Moloco’s solution helps content owners increase revenue by creating unique advertising businesses that allow them to serve a wider range of customers than traditional linear TV businesses. Media Read More

Tags : ABM

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