Census Activates Third-Party Data in Business Applications on Snowflake Marketplace

Census announced a partnership with S&P Global Market Intelligence to streamline how customers leverage business intelligence from the Snowflake Data Cloud into enterprise business tools. This partnership allows customers to access S&P Global Market Intelligence data on Snowflake Marketplace to synchronize third-party data downstream through an intuitive, point-and-click workflow that enables data and Drive business results more easily.

“We’re excited to tap into Snowflake Marketplace and collaborate with S&P Global Market Intelligence to embed rich third-party data sets into downstream sales and marketing platforms and unlock business value,”

“As a Powered By Snowflake partner, Census is constantly expanding and evolving how it utilizes the Snowflake Data Cloud, and collaborating with S&P Global Market Intelligence to unlock their unique market intelligence in customer-facing tools is a great example of how we can drive additional value for joint clients.”

Boris Jabes, CEO of Census.

This collaboration will serve customers across a variety of use cases, such as:

• Enriching CRM, marketing automation, or other business tools with trusted data from S&P Global with a streamlined implementation to 160+ destinations such as Salesforce, HubSpot, and Intercom.
• Empowering data-driven marketing teams to precisely target and segment customer lists, and increase audience match rates across advertising platforms, with a complete 360° view of their customers.
• Unifying first-party data in Snowflake’s Data Cloud with S&P Global Market Intelligence’s data, creating a governed enterprise source of truth for reporting, analytics, and activation.

Through this relationship, Census reduces the time and effort required for sales teams to incorporate S&P Global Market Intelligence data into their sales and marketing campaigns. All of these data-enabled flows are centered around the Snowflake Data Cloud, ensuring data quality and security for enterprise data and IT teams.

“Business development is at the core of a firm’s growth – users are demanding refined targets and signals to improve prospecting and sales,”

“Our users will be able to leverage data from S&P Global Market Intelligence, delivered via Snowflake, and synced via Census’ point-and-click platform to quickly enrich and enhance enterprise tools, improving prospecting and sales viability.”

Marc Barrachin, Head of Company Intelligence & Analytics, S&P Global Market Intelligence.

S&P Global Market Intelligence features more than 200 datasets on the S&P Global Marketplace, an open access platform that allows visitors to explore traditional and alternative data sets from S&P Global Market Intelligence and third-party vendors. selected, as well as a growing suite of data solutions. . Customers will also benefit from using S&P Global’s proprietary identifiers as the gateway to all content in the S&P Global ecosystem, such as business information, transactions, business, ESG, bank regulation data, etc.

“Census’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of this partnership with S&P Global Market Intelligence. We look forward to seeing how these organizations further orient around the Data Cloud to drive business value for our customers,”

Kieran Kennedy, Head of Snowflake Marketplace at Snowflake.

As part of the launch, S&P Global Market Intelligence and Census will co-host the client panel at Snowflake’s annual user conference, Snowflake Summit 2023, on June 28. Attendees will see the results Market-leading data fusion, streamlined Snowflake view, and one-click Census that syncs with key tools like HubSpot and Salesforce.