ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

ZoomInfo, the go-to-market platform for customer acquisition, acquisition and growth, has launched its first integrated branding campaign, illustrating how ZoomInfo is helping businesses worldwide discover insights details, attract customers and win faster. Applying the B2C handbook in a portfolio is often dominated by overly technical B2B messaging, compelling messaging campaigns, culturally relevant references, and quick editing. The result is a series of smart announcements that illustrate how the ZoomInfo platform is modernizing go-to-market for sales, marketing and operations professionals.

Founded in 2007 by CEO Henry Schuck, ZoomInfo has grown to serve more than 30,000 customers with integrated B2B data and marketing applications, helping teams of all sizes identify and act. Follow the main market signals faster and more efficiently than ever before.

“More people should know about the breadth and depth of our product portfolio – and how it works together as one innovative tech stack to help a business go to market more efficiently,”

“This brand campaign allows us to reach our target demographic on a much larger scale by building a distinct identity that cuts through the clutter and cements our status as the go-to-market category leader.”

ZoomInfo Chief Marketing Officer Bryan Law.

Boston-based independent agency Colossus worked on the launch of the ZoomInfo brand, including advertising campaign, brand strategy and architecture, and design improvements to the visual identity of the company. trademark. Colossus’ experience in the technology sector includes working for athenahealth, epocrates and Toast.

“ZoomInfo’s platform is extremely powerful for any business that wants to take its go-to-market strategy to a new level,”

“For us, the goal was to simplify the message away from technical details to focus on the end result for the user: growing a business and winning.”

Jonathan Balck, founder and Managing Director at Colossus.

The brand campaign kicked off today and will continue for several months. Media strategy and execution by Norbella, New England’s largest independent media agency. The ZoomInfo campaign includes three 30-second videos and three 15-second videos along with a full set of audio, digital, personalized content, and social assets. The media campaign includes national CTV, audio network, podcast, and high-impact placements in the Wall Street Journal, New York Times, Forbes, and others.