How Digital Marketing Will Change in 2021 (You’re Not Going to Like It) | Everything’s changing in 2021. According to Comscore, half the searches in 2020 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reach, all starting to go down as well. Stories, everyone’s doing stories. Going live, everyone has live now. Today, I’m going to break down how digital marketing will change in 2021, and what you should do.